Monthly
Assortment refresh
New SKU cycles
PORTFOLIO EVOLUTION
New Assortment
Track the latest product additions and upcoming launches across SURPRAV categories.
New assortment indicators
How SURPRAV rolls out and activates new products.
Pilot
Early-access window
Partner-first launches
Category-wide
Launch coverage
Protein, seafood, bakery
offerteaanvraag-linked
Commercial activation
Direct inkoop path
Launch domains
Latest and upcoming range updates by category.
Launch
New Protein Lines
Recently introduced meat and poultry additions for high-demand channels.
Open category vleesLaunch
Seafood Additions
New seafood SKUs aligned with cold-chain and menu innovation needs.
Open category visLaunch
Convenience and Snack Extensions
Expanded convenience portfolio for fast-service and catering workflows.
Open category snacksLaunch
Bakery and Dessert Updates
New bake-off and dessert formats for retail and foodservice growth.
Open category bakkerijNew assortment workflow
From demand signal to commercial launch.
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Step 01
Market Signal Intake
SURPRAV collects buyer demand and trend signals by category.
Signal captured
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Step 02
SKU Qualification
New SKUs are validated on quality, packaging and route fit.
SKU qualified
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Step 03
Partner Pilot
Selected partners test new lines before full rollout.
Pilot validated
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Step 04
Commercial Launch
Qualified SKUs are activated for broad inkoop access.
Launch live
Want early access to upcoming SKU launches?
Request partner early-access and receive new assortment alerts.
