DISTRIBUTOR NETWORK

Surprav Distributor Program

Partner met SURPRAV als regionale distributeur met duidelijke volume targets, trade support en schaalbare supply capaciteit.

SURPRAV distribution program

Program scale indicators

Performance metrics for distributor growth.

50+

Active partners

Multi-region

15

Trade regions

Operational today

30%

Top tier margin

Volume dependent

72h

Onboarding cycle

Qualification to activation

Partnership tiers

Clear progression model from local start to strategic scale.

Tier

Starter Territory

Entry region with guided GTM support and baseline volume commitments.

Review conditions

Tier

Growth Territory

Expanded territory with stronger pricing and quarterly performance incentives.

Review conditions

Tier

Strategic Territory

High-volume route with custom contract, dedicated account governance and priority allocation.

Book strategy call

Onboarding sequence

Structured path from applicant to operating distributor.

  1. Step 01

    Qualification

    Business model, cold-chain capability and coverage are reviewed.

    Initial check < 48h

  2. Step 02

    Commercial Scoping

    Align volume bands, category focus and territory boundaries.

    Commercial fit

  3. Step 03

    Contract Activation

    Finalize partner terms, reporting cadence and lane commitments.

    Signed framework

  4. Step 04

    Launch & Governance

    Go live with account support, monthly reviews and supply planning.

    QBR cadence active

Open a distribution lane in your region

Apply and receive a partnership fit review within 2 business days.