0-4h
Incident activation window
Internal response start
CRISIS COMMUNICATION
Crisis communication protocol for food safety, operational incidents and coordinated partner notifications.

Communication speed and governance controls.
0-4h
Incident activation window
Internal response start
24h
Partner notification target
For confirmed incidents
Multi-channel
Communication stack
Email, call, portal
Documented
Audit trail
Full incident logs
Standardized incident categories for consistent response.
Incident Type
Potential contamination scenarios requiring immediate escalation.
Open quality traceabilityIncident Type
Incorrect labeling or allergen disclosure requiring rapid communication.
Open labelingIncident Type
Temperature or handling incident impacting product integrity.
Open cold-chain deliveryIncident Type
Upstream supplier issue with downstream partner impact.
Open supplier directoryFrom first signal to documented closure.
Step 01
Incident signal is validated and severity level assigned.
Severity set
Step 02
Internal teams and impacted partners are informed via designated channels.
Stakeholders informed
Step 03
Containment and operational actions are coordinated with clear updates.
Actions aligned
Step 04
Final summary and preventive actions are communicated and logged.
Incident closed
Contact SURPRAV response desk to activate coordinated partner messaging.